Beyond their careers in front of the camera, several Filipino celebrities are taking their passion for beauty into the business world, introducing homegrown brands and collaborating with local beauty companies to bring their own products to the market.
From everyday makeup essentials and multi-use cosmetics to skincare and peptide-infused lip treatments, these celebrity-backed ventures offer more than just star power. They also reflect the growing presence of Filipino beauty brands in an increasingly competitive industry.
Whether founded by celebrities themselves or developed through creative partnerships, here are some local beauty labels and products putting Filipino beauty in the spotlight.
1. BLK COSMETICS – Anne Curtis
Co-founded by Anne Curtis and entrepreneur Jacqe Yuengtian-Gutierrez in 2017, BLK Cosmetics was built around the idea of making beauty accessible, uncomplicated, and easy to incorporate into everyday routines.
The homegrown brand is particularly known for its versatile, multi-use color products that can be applied to the lips, cheeks, and eyes, offering convenient options for creating different makeup looks. Its lineup has since expanded to include complexion products, lip essentials, eye makeup, and other beauty staples.
2. LOVE, YOU BY LOVI – Lovi Poe x Ready Set Glow
A collaboration between actress Lovi Poe and local beauty brand Ready Set Glow (RSG Cosmetics), Love, You by Lovi brings skincare benefits into everyday makeup.
Launched in 2024, the collection features five makeup essentials, including a cream and powder blush duo, contour and highlighter stick, brow trio, multi-purpose lip treatment, and scented body shimmer. Developed with Lovi's involvement, the line centers on enhancing natural features while encouraging self-expression and self-love.
3. LUXELLE – Heart Evangelista
Co-owned by actress and fashion icon Heart Evangelista, Luxelle is a local skincare brand under the Pure Living beauty and wellness business.
Among its notable offerings is the Centella Sun Serum, which combines sun protection with the benefits of a lightweight serum. Designed for everyday use, the product features centella and offers SPF protection, bringing together skincare and sun care in one step.
4. SUNNIES FACE – Georgina Wilson and Co-founders
Co-founded by Georgina Wilson, Jess Wilson, Martine Ho, Bea Soriano-Dee, and Eric Dee, Sunnies Face entered the local beauty scene in 2018 with a focus on accessible, color-focused makeup.
The brand first gained recognition for its Fluffmatte lipstick, which became its signature product, before expanding into a wider selection of everyday cosmetics, including blushes, lip products, complexion essentials, and eye makeup.
5. LUCKY BEAUTY – Andrea Brillantes
Launched in 2023 by actress Andrea Brillantes, Lucky Beauty offers a growing range of cosmetics and fragrances, including its Lucky Potions perfume collection.
Its makeup lineup includes complexion products, brow essentials, lip colors, and multi-use cheek products. Among its highlighted products are the Angel Skin Veil, a lightweight skin tint, and Brow Duo, a double-ended brow product for shaping and defining.
6. ASUL – Celeste Cortesi
Founded by Miss Universe Philippines 2022 Celeste Cortesi in 2024, Asul is a local lip-care and cosmetics brand known for its peptide-infused lip treatments.
Its Lip Peptides collection combines moisturizing ingredients with peptides and SPF 15, offering tinted options alongside everyday lip care. The brand also carries lip liners and multi-use lip-and-cheek products, extending its lineup beyond traditional lip treatments.
MORE THAN A FAMOUS NAME
As Filipino celebrities continue to explore opportunities beyond entertainment, their ventures are also creating more room for homegrown beauty brands to reach wider audiences.
From accessible makeup and multifunctional cosmetics to skincare innovations, these labels showcase different approaches to beauty while bringing local products closer to consumers.
With celebrity influence meeting Filipino entrepreneurship, the beauty industry continues to offer more homegrown choices worth discovering.