Leading the Pickleball Craze: Ayala Malls Redefines Lifestyle with PICKLEMALL (Copy)
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Leading the Pickleball Craze: Ayala Malls Redefines Lifestyle with PICKLEMALL (Copy)

Ayala Malls is leading industries the health and wellness trend by introducing a dynamic new lifestyle concept: the Ayala Malls PICKLEMALL, Pickleball at Ayala Malls. The initiative positions Ayala Malls as a hub for individuals of all ages to enhance their fitness and adopt a healthier lifestyle through Pickleball. Pickleball is a sport that has been gaining popularity worldwide. Ayala Malls PICKLEMALL aims to encourage its patrons to engage in an active and healthy lifestyle, demonstrating the company's commitment to the well-being of its customers.

To kick off the campaign, Ayala Malls organized a Pickleball match among Chairman Jaime Augusto Zobel De Ayala, Lizzie Zobel De Ayala, Mariana Zobel De Ayala, and Jaime Alfonso Zobel De Ayala. The friendly yet competitive match took place at the Greenbelt Fashion Walk on October 6th, marking the beginning of Ayala Malls' commitment to Pickleball and the community it represents.

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Leading the Pickleball Craze: Ayala Malls Redefines Lifestyle with PICKLEMALL
Inside The Metro PR and Marketing Inside The Metro PR and Marketing

Leading the Pickleball Craze: Ayala Malls Redefines Lifestyle with PICKLEMALL

Ayala Malls is leading industries the health and wellness trend by introducing a dynamic new lifestyle concept: the Ayala Malls PICKLEMALL, Pickleball at Ayala Malls. The initiative positions Ayala Malls as a hub for individuals of all ages to enhance their fitness and adopt a healthier lifestyle through Pickleball. Pickleball is a sport that has been gaining popularity worldwide. Ayala Malls PICKLEMALL aims to encourage its patrons to engage in an active and healthy lifestyle, demonstrating the company's commitment to the well-being of its customers.

To kick off the campaign, Ayala Malls organized a Pickleball match among Chairman Jaime Augusto Zobel De Ayala, Lizzie Zobel De Ayala, Mariana Zobel De Ayala, and Jaime Alfonso Zobel De Ayala. The friendly yet competitive match took place at the Greenbelt Fashion Walk on October 6th, marking the beginning of Ayala Malls' commitment to Pickleball and the community it represents.

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''A Very Good Girl'' crosses 40M mark, Kathryn Bernardo 'over the moon'
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''A Very Good Girl'' crosses 40M mark, Kathryn Bernardo 'over the moon'

Currently screening in more than 250 cinemas nationwide, A Very Good Girl has received widespread praise from moviegoers, particularly for the outstanding performances of the cast. The film marks Kathryn’s much-awaited comeback on the big screen since her 2019 hit Hello, Love, Goodbye (For which she currently holds the record for the highest-grossing Filipino film of all time with co-star Alden Richards), and her first collaboration with the BAFTA and Golden Globe nominee, Dolly de Leon.

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#CreateCOP28: International Art Competition for Climate Justice
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#CreateCOP28: International Art Competition for Climate Justice

Art has always been a powerful vehicle for change, and the annual #CreateCOP28 is harnessing this potential to drive conversations about climate change and the urgent need for action. The international art competition calls on creatives worldwide to submit artwork that raises awareness of critical climate issues and the agenda for COP28, the United Nations' annual climate summit. #CreateCOP was developed by Art Partner, a creative agency that offers creative direction, brand purpose and positioning, artist representation, and product consulting services, among others.

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Kim Kardashian receives praise for acting turn in American Horror Story: Delicate
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Kim Kardashian receives praise for acting turn in American Horror Story: Delicate

The critics and viewers have spoken. Kim Kardashian has proved doubters wrong with her much lauded performance in the premiere of American Horror Story: Delicate. The latest season of the hit series, created by Ryan Murphy, premiered on FX and showcased Kim's acting skills alongside stars Emma Roberts, Cara Delevingne, Matt Czuchry, and more.

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DonBelle’s first primetime teleserye ‘Can’t Buy Me Love’ to premiere on October
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DonBelle’s first primetime teleserye ‘Can’t Buy Me Love’ to premiere on October

This generation’s powerhouse loveteam Donny Pangilinan and Belle Mariano or DonBelle are heading to primetime block via the series Can’t Buy Me Love, available for streaming on Netflix on October 13, three days ahead of free TV airing. “After their hit online series He's Into Her and hit movies Love is Color Blind and An Inconvenient Love, DonBelle is ready to take on a new challenge as Bingo and Caroline in a one-of-a-kind story that is grounded on the plight of teenagers today that viewers across generations can also relate to,” an article from ABS-CBN Entertainment stated,

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