K-fashion fans, mark your calendars! Two of South Korea's popular stars are heading to Manila for a major fashion brand debut.
Filipino fans of Korean fashion and entertainment have something exciting to look forward to! Korean actors Han So Hee and Lee Do Hyun are set to visit Manila on November 26, 2026, for the grand opening of MUSINSA STANDARD's first Philippine store at Ayala Malls Glorietta in Makati City.
The appearance brings the two stars, who have both served as brand ambassadors for the Korean clothing label, to the Philippines as the brand officially introduces its retail presence to local shoppers.
Seoul Meets Manila
The grand opening is expected to bring a little piece of Seoul's fashion scene to Manila, with the two actors making a special appearance at the event. The venue has been identified as the Glorietta 2 Activity Center. Further details about the program, appearance schedule, and fan access arrangements have yet to be announced.
Han So Hee and Lee Do Hyun were previously named brand ambassadors for MUSINSA STANDARD's Fall/Winter 2025 campaign, making their Manila appearance a notable moment for Filipino fans of both Korean entertainment and fashion.
Bringing Seoul's Everyday Fashion to the Philippines
Beyond the celebrity appearances, the opening marks an important milestone for MUSINSA STANDARD as it enters the Philippine retail market.
The brand is the in-house clothing label of MUSINSA, one of South Korea's leading fashion platforms. Launched in 2017, MUSINSA STANDARD is known for its modern everyday essentials, including shirts, trousers, blazers, and other versatile wardrobe staples.
Its collections focus on clean silhouettes, practical designs, and pieces that can easily be mixed, matched, and styled for different occasions. The brand is also adapting its collections for the Philippine market, incorporating functional materials suited to local lifestyles and climate.
The Philippine expansion follows a partnership between MUSINSA and Ayala Group's ACX Holdings, which will support the brand's local retail operations and distribution. The company has identified the Philippines as a strategic market, with growing consumer interest in Korean fashion and lifestyle brands.
With its first local store opening in Glorietta, Filipino shoppers will soon have the opportunity to experience the brand's signature Seoul-inspired wardrobe essentials without having to shop overseas.
Mark Your Calendars, K-Fashion Fans!
With Han So Hee and Lee Do Hyun expected to grace the grand opening, November 26 is shaping up to be an exciting date for Filipino K-drama fans and fashion enthusiasts alike.
More event details, including the official program and opportunities for fans to see the actors, are still awaited.
Are you excited to see Han So Hee and Lee Do Hyun in Manila?
#InsideTheMetro #HanSoHee #LeeDoHyun #MUSINSASTANDARD #KFashion #KoreanFashion #KDrama
Editorial fact-check note: The November 26 appearance is being reported by Philippine entertainment and event accounts, while the brand's ambassador partnership and Philippine store launch are supported by published brand and business reports. I would recommend confirming the celebrity appearance with MUSINSA STANDARD Philippines or Ayala Malls before publishing it as an official brand announcement.