“The Art of You” features a 10-piece makeup tools collection designed to celebrate individuality, creativity, and confidence.
Mandaluyong, Philippines — October 24, 2026 — Trailblazing Filipino cosmetics brand RSG has officially announced its highly anticipated second beauty collaboration with award-winning actress, fashion personality and global Filipina powerhouse Lovi Poe.
Called “The Art of You,” the new RSG makeup collection with the artist collaborator is the second chapter of the brand’s lifelong advocacy on self-love, marking a revolutionary shift in the Philippine beauty landscape. “The Art of You” collection merges high-performance makeup tools with elite red-carpet sophistication and purposeful self-love messaging, following its highly-successful pioneer makeup collection and campaign with Lovi called “Love You by Lovi” in late 2024.
“The Art of You” is a 10-piece Signature Makeup Tools Collection composed of two series: “The Art of Base” and “The Art of Definition” – specially conceptualized to express the art of you. With nine expertly-designed makeup brushes across two curated sets and a beauty sponge, each tool was crafted to shape, define, and perfect your makeup finish seamlessly.
“It’s incredibly exciting and fulfilling, especially knowing how much love, thought, and hard work we’ve poured into this collection. Our first collaboration, Love, You, was all about celebrating self-love. Now, with The Art of You, we’re taking that message a step further. I’m also grateful that we’ve built a relationship where creativity and collaboration come naturally. It really feels like we’re growing together,” Lovi shared in a press statement.
“What makes this partnership so special is that Ready Set Glow and I share the same vision. We don’t just want to create beautiful products; we want to create something meaningful, accessible, and empowering.”
The actress shared the concept behind the new collection.
“The Art of You is inspired by the idea that every woman is both the artist and the masterpiece of her own life. I’ve always believed that makeup is more than just enhancing our features. It’s a form of self-expression. Just as an artist uses a canvas to tell a story, we use makeup to express different sides of ourselves,” Lovi added.
“Some days we want to be bold, some days we want to be soft, and some days we simply want to embrace our natural beauty. There’s no right or wrong way to express who we are. The beauty of it is that the brush is in your hands. You get to decide how you want to paint your own story. That’s really the heart of The Art of You, celebrating individuality, creativity, and the freedom to be unapologetically yourself.”
The baseline message of the campaign is simple: You are the artist, and the masterpiece.
Marian Lao Siggaoat, RSG co-founder, emphasized how self-love remains to be the theme of the collection.
“We actually wanted this collection to feel like a continuation of a conversation we started two years ago. With Love, You, we talked about self-love — accepting yourself, including the parts you're sometimes not so crazy about. And now, with The Art of You, we're talking about what comes next: having the confidence to show the world who you really are. Because loving yourself is one thing. Having the courage to express yourself, without worrying too much about what everyone else thinks? That's another journey altogether! There's no right or wrong way to be beautiful. You're the artist, and you get to decide. That's really what we mean when we say, “Confidence is yours to create.”
Engineered for the ultimate luxury application, the collection features premium 0.06 mm ultra-fine fiber bristles that deliver an exceptionally soft, gentle velvet touch against the skin, making everyday makeup application comfortable, smooth, and enjoyable. Elevating beauty standards through conscious engineering, the brushes boast a lab-tested antibacterial performance feature, where hygienic ingredients are integrated directly into the bristle fibers during manufacturing rather than applied as a surface coating—ensuring the properties are fully retained through normal washing. Furthermore, the collection utilizes nano-tech treated velour fibers meticulously designed for controlled powder application, maintaining consistent placement for an even distribution while completely minimizing sliding and fallout for a seamless, perfectly blended finish.
Each brush was carefully designed with purpose, from its shape and feel to the way it blends, defines, and brings every look to life. With every stroke and detail, these brushes are made to help you create with confidence and make your artistry truly your own.
