Discover the brand’s approach to comfort, functionality, and contemporary design.
AIMER, an established intimate apparel brand founded in 1993, is now available at Rustan’s, bringing its range of thoughtfully designed essentials to the Philippines. Catering to both women and men, the brand offers undergarments, sleepwear, and casual wear that combine comfort, functionality, and contemporary design.
With a focus on quality, innovation, and the evolving needs of consumers, AIMER has grown its product offering over the years to encompass intimate apparel and lifestyle pieces. Its approach brings together materials, construction, and design to create pieces suited to everyday wear, from supportive undergarments and breathable sleepwear to relaxed loungewear and casual styles.
Designed for Everyday Comfort
At Rustan’s, AIMER introduces a selection of undergarments designed with different fits, silhouettes, and everyday needs in mind. The collection includes wireless and soft-wire bras, seamless briefs, and shaping styles, with features such as breathable and cooling fabrics, seamless finishes, supportive construction, and flexible designs. Some pieces are designed to sit discreetly beneath clothing, while others bring more fashion-forward details that allow intimate apparel to become part of the overall look.
The brand’s sleepwear offering brings together softness, breathability, and ease through a range of sleep dresses, coordinated sets, and loungewear. The collection features fabrics such as modal, cotton, ribbed modal, and milk-protein fiber, selected for their soft hand feel and comfort. Styles such as the Sleeping Beauty collection combine relaxed silhouettes with refined details including French embroidered lace, removable soft cups, and versatile layering pieces that can also be worn as homewear or casual outerwear.
For casual wear, AIMER extends its focus on comfort beyond the bedroom with easy pieces designed for relaxed days at home and on the go. The Yue Cotton Loungewear Set, available in coordinated styles for men and women, uses 100% cotton with an 80S high-count yarn for a smooth and soft feel. Designed with a relaxed T-shirt silhouette and shorts, the set can be worn as sleepwear, homewear, or easy everyday outerwear.
For men, the selection also includes everyday essentials such as boxer briefs and casual pieces designed around comfort and ease of movement. AIMER’s range incorporates breathable and stretch fabrics, seamless construction, and ergonomic considerations, while selected casual styles are designed to transition from workdays to weekends.
The AIMER Philosophy
Since its founding in 1993, AIMER has developed into an established intimate apparel company with a growing presence across international markets. The brand’s philosophy centers on creating products and experiences that bring together quality, fashion, health, technology, and art, with its mission, “More Beauty More Love,” reflecting its focus on creating thoughtfully considered products for consumers.
This approach is also reflected in AIMER’s continued development of new categories and designs. Its portfolio includes innovations such as “The Cover Star Bra,” a lingerie category designed with outerwear-ready standards that explores the transition of intimate apparel from innerwear to outerwear.
With its arrival at Rustan’s, AIMER offers Filipino shoppers a selection of intimate and everyday pieces that bring together comfort, thoughtful construction, and contemporary design. From everyday undergarments to sleepwear and casual styles, the collection is designed to fit naturally into the different moments of daily life.