COCO MADEMOISELLE CRUSH ABSOLU is more than a fragrance:it is a magnetic force, an impulse.
THE NEW CAPTIVATING FRAGRANCE
A new day in an unknown city, the feeling of a beginning. This is the moment when everything can shift. A presence, a wave, an unexpected scent.
COCO MADEMOISELLE CRUSH ABSOLU is not simply a fragrance, it is that rare phenomenon—an unsettling shock, that pushes you away and pulls you back in, teases then commands. Here, nothing seeks to please according to the rules. COCO MADEMOISELLE CRUSH ABSOLU is a sensory and emotional experience—an invitation to be surprised, to be jolted awake, to meet oneself.
In this composition signed by Olivier Polge, the COCO MADEMOISELLE identity comes to the fore, faithfully and transformed. Fruity notes glide toward an enveloping, woody and ambery density.
A rare balance, modern and voluptuous. This is a fragrance that asserts itself. It accompanies every movement, every risk, every desire. An intense ambery composition, threaded with the sensuality of vetiver and vanilla, the vibrant radiance of grapefruit and lychee, the sensuality of rose and jasmine, and the enveloping depth of patchouli. A refined, audacious, singular trail. The quintessence of exceptional craftsmanship.
“COCO MADEMOISELLE CRUSH ABSOLU is an affirmation of the self. This fragrance offers a deeply personal
experience that exists only when it is worn. I like to imagine that it accompanies the woman who wears it.
It is not about conforming, but about revealing oneself, surprising oneself.”, Olivier Polge, CHANEL Perfumer Creator.
EXCEPTIONAL SAVOIR-FAIRE
Each CHANEL fragrance is the result of exceptional perfumery expertise. From the cultivation of perfume
plants to the creation of the bottle, every step relies on exacting mastery and constant attention to detail.
CHANEL cultivates some of its own raw materials, distills them with patience, and composes with precision. Every gesture is intentional, mastered, integrated. This rare art of creation gives rise to unique fragrances full of emotion and meaning—creations elevated by time and enhanced by excellence. The COCO MADEMOISELLE line brilliantly embodies the audacious spirit of CHANEL. First imagined by Jacques Polge in 2001, the line celebrates the vitality and freedom of Coco Chanel.
Its trail, both modern and elegant, is built with exceptional ingredients. Coco Mademoiselle is the fruit of unique savoir-faire. This fragrance, a true signature of the House, is the incarnation of the CHANEL legacy: timeless and iconic. Today, Coco Mademoiselle Crush Absolu writes a new chapter of that heritage, once again affirming the excellence and modernity of CHANEL. This new fragrance plays the card of intensity and emotion.
Its trail, both vibrant and sophisticated, reveals an unexpected facet of the Coco Mademoiselle spirit, carried by bold, contemporary energy. Crush Absolu invites one to explore a free, confident, and resolutely magnetic vision of femininity. With this creation, CHANEL signs a new olfactory statement: a fragrance that attracts, intrigues, and leaves an unforgettable impression.
COCO MADEMOISELLE CRUSH ABSOLU
CREATION DATE: 2026
PERFUMER CREATOR: Olivier Polge
OLFACTORY FAMILY: intense ambery
DESCRIPTORS: sensual, captivating, opulent, striking
OLFACTORY SIGNATURE: fruity accord (grapefruit–lychee); floral accord (rose–jasmine); woody ambery accord (patchouli)
FACETS: vanilla notes, vetiver
BOTTLE: a radical design with a contrasting label, crowned with a faceted cap
GRACIE ABRAMS,THE NEW EGERIE.
"It’s unreal to be the new face of Coco Mademoiselle, I feel an immense sense of pride. I love that Coco is someone who leaves a mark everywhere she goes. Sometimes, I wish I could be more like her," Gracie Abrams New Face of Coco Mademoiselle
A folk singer, Gracie Abrams stands fittingly in the symbolic lineage of Gabrielle Chanel. One emerged during the Belle Époque in a cabaret in Moulins; the other, last year, at a festival on the East Coast. Between them lies a century and a half of free-spirited women, cropped hair and all. However, their connection goes far beyond appearances.
There’s no denying that Gracie’s silhouette recalls that of the legendary Gabrielle Chanel. They share the same luminous complexion that radiates against dark, cropped hair and deep-brown eyes. But even this comparison is too obvious. CHANEL is, by definition, elusive. It exists everywhere but where you expect it. It’s always a few steps ahead. It is a way of being a certain audacity. It is the way composes her verses as the way Gabrielle Chanel imagined perfumes with character.
She walked so Gracie could run. A woman, who, in 1921, dared to distill an entirely new scent into the heavy frills of convention, capturing her era’s immense desire for freedom.
This contrast between fiery boldness and absolute elegance evokes a girl who is quick and agile, as refined as she is direct—one that has what used to be called nerve. A blend of iconoclasm, chic, and instinct. Today, Gracie now gives it back to CHANEL, embodying its very essence. The blueprint.
A NEW CRUSH FOR GRACIE
CHANEL announces the arrival of the GRAMMY® nominated singer-songwriter and House Ambassador Gracie Abrams as the egerie of the new COCO MADEMOISELLE CRUSH ABSOLU fragrance.
Her natural elegance and distinctive creativity make her an ideal ambassador for the House of CHANEL, where she now continues her story as COCO MADEMOISELLE.
"Gracie naturally embodies the spirit of CHANEL. Like Gabrielle Chanel once did, she asserts herself without artifice, driven by a fierce sense of freedom and an instinctive elegance. There is that liveliness in her, that unfussy refinement, which recalls Coco’s modernity. It is less a matter of silhouette than of attitude: Gracie arrives where she is not expected, always in motion, charting her own path," Thomas du Pré de Saint Maur, Head of Global Creative Resources Fragrance and Beauty