CUE THE SUNSHINE: IPANEMA IS BACK IN THE PHILIPPINES
Embassy of Brazil in Manila Counsellor Gerson Cruz Gimenes, Hope Zhang, Embassy of Brazil in Manila Ambassador Gilberto Fonseca Guimarães de Moura, Tykes Trading Inc. Managing Director Vanessa Chua Sy, Grendene Export Director of the Export Division Alexandre Gastaldello, Grendene Trader for the Export Division – Asia Team Fernando Vargas, Embassy of Brazil in Manila Agricultural Attache Virginia Arantes Ferreira Carpi, and Alysson Bezerra Ramos
Born from Brazil’s carnival of color, Ipanema brings its signature groove back to local shores. Inspired by the vibrant energy of Rio de Janeiro’s iconic beach culture, the brand celebrates joyful self-expression, effortless style, and a love for living colorfully – something Filipinos know by heart.
Bringing a burst of sunshine to the relaunch in the local market is a new collection of flip-flops, sandals, and slides designed for sunny days, spontaneous getaways, and everyday moments in between.
Something Fun
For those drawn to fun, personality-filled pieces, the collection features playful prints of Hello Kitty and Friends, as well as dogs and cats, sparking nostalgia and joy. These pairs add an instant pop of cheer to casual looks for laid-back weekends, beach strolls, or simply embracing one’s playful side.
Statement Details
Elevating everyday wear, Ipanema’s embellished designs include metallic accents, crystal touches, sculptural appliqués, and romantic details that add dimension without compromising comfort. This selection is made for laid-back afternoons to easy evenings.
Shimmer in Every Stride
For a little sparkle, Ipanema offers pairs that shine in fresh, wearable ways. Glitter finishes and metallic elements add shimmer without overpowering one’s look for breezy days to effortless nights.
Elevated Style
Adding lift without sacrificing ease, Ipanema’s platform styles feature bold colors that instantly elevate any outfit.
Everyday Icons
Grounding the collection are timeless classics of flip-flops and sandals reimagined with fresh colors and contemporary touches, made to move from beach escapes to city streets.
With its relaunch in the Philippines, Ipanema invites everyone to step into a brighter, bolder way of living, where every stride carries a little sunshine, a little sparkle, and a whole lot of Brazilian spirit.
Shop Ipanema at SM Department Stores in Megamall, San Lazaro, North EDSA, Mall of Asia, Manila, Sta. Mesa, Grand Central, Pampanga, Bacoor, Dasmariñas, Clark, Sta. Rosa, La Union, Cabanatuan, Baguio, Cebu, Seaside, Iloilo, Bacolod, Cagayan de Oro, Lanang, and Davao, as well as in The Playground Stores in Shangri-La Plaza and Robinsons Magnolia. For updates, new releases, and style inspiration, stay connected through Facebook, Instagram, and TikTok, or visit www.ipanema.ph to explore the full collection.