F&C Jewelry Sparkles into the Season with 'Brilliance & Yuletide Glow' Holiday 2025 Collection
Marcelino Florete III (F&C Group CEO), Marissa Florete-Gorriceta (F&C Board of Director and EVP for Marketing and Business Development), Jasmine Curtis Smith, Susan Florete (F&C Founder and President), and Marjorie Florete (F&C Board of Director and EVP for Sales and Operations)
Homegrown fine jewelry brand F&C Jewelry (F&C) welcomes the festive season with an afternoon soiree, where timeless jewelry meets the magic of the holidays, celebrating the brand’s rich legacy of craftsmanship while unveiling its Holiday 2025 Collection. It presents a dazzling array of contemporary designs that capture the season’s radiance through gold, diamonds, pearls, and colored gemstones.
Danie Valdepeñas, Aliza Apostol Goco, Rima Ostwani Najjar, Ging Zamora, and Bianca Santiago Reinoso
Held at its special pop-up at SM Makati, amid sparkling holiday décor and a warm, sophisticated ambiance, the event brought together Manila’s stylish personalities and loyal patrons for a celebration that encapsulated the spirit of timeless elegance and modern flair. Guests were treated to interactive content opportunities and an exclusive first look at F&C’s latest pieces — each one a testament to the brand’s enduring artistry.
Rima Ostwani Najjar
The Holiday 2025 Collection highlights sculptural gold, diamonds, pearls ,and colored gemstone creations, from bold link necklaces and polished cuffs to fluid, modern earrings, reflecting the brand’s evolution: contemporary yet classic, refined yet radiant. Each piece was designed to illuminate life’s most cherished moments through valuable keepsakes and timeless designs. These creations are jewelry investments you can wear everyday.
Gianna Llanes
For over five decades, F&C Jewelry has remained synonymous with Filipino classics and global craftmanship. Founded in 1973 by Marcelino M. Florete, Jr. and Susan Caperonce-Florete, the brand began as a humble jewelry and pawnshop in Iloilo City, inspired by Susan’s mother, Cristina Orian, a skilled alahera from Bulacan. Over 4 generations, it has grown into a household name, delighting generations of patrons with exquisite pieces that mark life’s milestones.
Jasmine Curtis Smith
From its first boutique in Iloilo to its flagship stores at Glorietta Makati and The SM Store, F&C Jewelry expanded across Luzon, Visayas, and Mindanao, becoming the country’s largest fine jewelry chain with over 70 branches nationwide. The brand's enduring success is tied to its youthful spirit and ability to adapt. While rooted in heritage, F&C consistently evolves to appeal to a new generation, a strategy supported by daughters Marissa and Marjorie, both graduates of the prestigious Gemological Institute of America (GIA).
Vanessa Tedesco
F&C Jewelry continues to evolve with the modern Filipina in mind, embracing contemporary aesthetics while staying rooted in its heritage. As it celebrates over 50 years of brilliance, the brand looks to the future with renewed creativity and purpose, crafting jewelry that embodies elegance, emotion, and Filipino excellence.
The Brilliance & Yuletide Glow celebration is both a launch and a reflection of F&C’s enduring promise: to bring light, beauty, and meaning to every season of life.
F&C Jewelry is located at all SM Stores and its flagship store in Ayala Malls Glorietta. For more information, visit www.fncjewelry.com, follow @fncjewelry on Instagram for updates on new collections and promotions, or shop for your fine jewelry on Lazada, Shopee, and www.shop.fncjewelry.com.
About F&C Jewelry
Founded in 1973 by Marcelino Jr. and Susan Florete, F&C Jewelry is the Philippines’ largest fine jewelry retail chain, known for its craftsmanship, creativity, and timeless elegance. With more than 70 boutiques nationwide, the brand continues to set the standard for Filipino luxury with global appeal you can wear everyday through its exquisite collections and meaningful collaborations.