MAX&Co. opens its new flagship store at Central Square Mall in Taguig City
MAX&Co., the “Enfant Terrible” of the Max Mara Fashion Group, unveils its new flagship store at Central Square Mall in Taguig City.
Strategically located in the heart of Bonifacio Global City, Manila’s premier lifestyle and business district, Central Square Mall has established itself as a vital hub for modern commerce. Surrounded by multinational headquarters, luxury hotels, financial institutions, and flagship stores of global lifestyle brands, it offers an ideal setting for MAX&Co.’s contemporary and dynamic vision.
Daniela De Piccoli (Deputy General Manager of MAX&Co.), Karen Guinto (Merchandising Group Manager of SSI), and Eleonora Zavaroni (Retail Operation and Training Manager of MAX&Co.)
Nikki Huang of the SSI Group and Jess Wilson
With a surface of 86.59 square meters, the new MAX&Co. store is more than a retail destination, it’s a brand experience shaped by an inclusive and community-centered design. Rooted in the brand’s Italian heritage, the space reinterprets classic craftsmanship through a modern, sensory lens.
Jeanette Ong
Surfaces throughout the store celebrate texture and tactility: warm-toned handcrafted stoneware and custom-made Italian Palladiana terrazzo flooring provide a refined yet grounded aesthetic, echoing the atmosphere of a contemporary luxury residence. At the core of the layout is a flexible spatial concept, modular display zones that can easily transform for seasonal narratives, capsule launches, or experiential moments, blurring the line between boutique and gallery.
Jeanette Ong, Cara Wieneke, and Micole Tam
Soft organic structures and minimalist furnishings define the interior, ensuring a welcoming and harmonious ambiance. Every detail has been carefully considered to enhance fluidity, comfort, and emotional connection, creating an environment that feels both elevated and personal.
Jess Wilson
The store showcases the full range of MAX&Co.’s quality-driven contemporary collections, designed for the vibrant, bold, and creative woman. The brand’s signature mix-and-match approach celebrates individuality and freedom of expression, offering statement coats, versatile staples, dresses, and accessories that effortlessly adapt to dynamic lifestyles. Centered around bold self-expression and breaking the rules attitude, the collection aligns with MAX&Co.’s playful, design-forward DNA contemporary and unapologetically stylish.
Melville Sy
With this new opening, MAX&Co. strengthens its presence, offering a fresh destination for fashion-forward consumers in one of Manila’s most vibrant and influential districts.
Claudette Ferrer and Shie Chua
In the Philippines, MAX&Co. is exclusively distributed by Stores Specialists, Inc., and is located at Central Square and Rustan’s Makati. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About MAX&Co.
MAX&Co. is an international lifestyle-driven contemporary brand that reimagine timeless style with a bold energy, rebellious edge and a playful mix-and-match attitude, bringing together a new generation of self-expressive, creative and style-forward individuals. Founded in 1986, MAX&Co. is part of Max Mara Fashion Group and is distributed online and in over 400 stores worldwide. www.maxandco.com