Melissa Looks Back—and Leaps Forward—with Two New Collections
The original jelly shoe pioneer honors its heritage with Jelly and Delirium Collections
In celebration of Melissa’s 45th anniversary and its latest collection, guests were welcomed to the Melissa Delirium Park! A quirky and enjoyable space for everything Melissa and jelly featuring activities such as the Photobooth, Ring Toss, Claw Machine, Tarot Card Reading and pouch customization.
For more than four decades, Melissa has proven that jelly material also is a canvas for creativity, innovation, and self-expression. The global footwear brand celebrates both its rich heritage and forward-thinking design philosophy with the launch of two new collections: the Jelly Collection, which pays tribute to the brand's iconic legacy as the original jelly shoe pioneer, and Delirium, its Fall/Winter 2026 collection that explores the limitless possibilities of imagination.
Celebrating 45 Years of Jelly Innovation
Since launching the Melissa Aranha sandal in 1979, Melissa has transformed the classic fisherman's sandal into a global fashion icon, introducing an entirely new category of footwear. Over the years, the brand has continued to push creative boundaries through groundbreaking collaborations and distinctive silhouettes, earning its place as the original authority in jelly shoes.
The new Jelly Collection celebrates this enduring legacy while reimagining its iconic styles built around the transparency, comfort, vibrant colors, and playful spirit that define Melissa's DNA. It introduces contemporary silhouettes and refined finishes that bring Melissa's iconic aesthetic into a new era.
Among the highlights are the Melissa Harmonic Jelly, Melissa Mirror Bag, Melissa Nabeela, Melissa Margot, and Melissa Agata – pieces that expand the versatility of the material across both footwear and accessories while staying true to the brand's unmistakable identity. Every design is crafted using Melissa's proprietary Melflex®, a flexible, durable, cruelty-free, and 100% vegan material that has remained at the heart of the brand since its inception.
Enter Delirium: A Journey Into the Imagination
Melissa's Fall/Winter 2026 Collection, Delirium, explores where the brand's signature jelly material can go next.
Inspired by the limitless landscapes of the mind, Delirium imagines a surreal playground where memories, dreams, and reality merge. Through sculptural silhouettes, glossy finishes, unexpected proportions, and reinterpreted classics, the collection transforms the Melissa jelly into an expressive medium that blurs the boundaries between nostalgia and innovation.
Bringing this vision to life is a curated lineup of footwear and accessories that features archival revivals with contemporary designs. Among the standout styles are the Melissa Aranha 79 II, a revival of one of the brand's most beloved classics, alongside the Melissa Vixen Kitten Heel, Melissa Possession Mule, Melissa Camp Sandal, Melissa Camp, Melissa Royal Plus, and the glossy Melissa Mirror Bag.
Expanding the collection are bold statement pieces such as the Melissa Possession Platform II, Melissa She II, and Melissa Bowling Bag. Rounding out the assortment are Aira, Mule Hype II, and the Airflow Bag, reinforcing Delirium's playful yet forward-looking design language.
One honors a remarkable 45-year legacy; the other explores new creative possibilities through bold experimentation, demonstrating that Melissa continues to evolve through culture, creativity, and design. Together, the Jelly and Delirium collections embody the two defining pillars of Melissa's identity: honoring the innovation that established the brand as the original jelly shoe pioneer while continually reimagining what its signature material can become.
Shop the collections at Melissa stores located at Alabang Town Center, Ayala Feliz, Robinsons Place Manila, Robinsons Magnolia, Shangri-La Plaza, TriNoma, SM Aura, SM City Grand Central, SM Mall of Asia, SM North EDSA, SM Megamall, SM Fairview, SM Clark, SM Pampanga, SM Lipa, SM Marilao, SM Baguio, SM Sta. Rosa, SM Laoag, SM Iloilo, SM Cebu, SM JMall Cebu, SM Seaside Cebu, Marquee Mall, Ayala Center Cebu, Ayala Capitol Central Bacolod, Centrio Mall, Gaisano Mall of Davao, as well as Rustan’s locations in Alabang, Shangri-La, Makati, Gateway Mall, and Cebu. Melissa is also available online at melissaphilippines.com, theplaygroundstore.com.ph, Lazada, Shopee, and Zalora.
About Melissa
Melissa, launched in 1979 by the Grendene group, was created with the goal of connecting fashion, art, and design. Inspired by the fisherman's shoes from the French Riviera, the Melissa Aranha was the brand’s first model to captivate the public and drive its success. Today, Melissa is present in over 60 countries. The brand innovates with unique designs and has collaborated with renowned fashion icons such as Jean Paul Gaultier, Marc Jacobs, Y/Project, Comme des Garçons, Karl Lagerfeld, and Vivienne Westwood, as well as figures from the design world like architect Zaha Hadid and the Campana Brothers.
Using Melflex®, an original vegan formula, the brand combines fashion with sustainability, reaffirming its commitment to a sustainable journey. Loved globally by its fans, Melissa boasts more than 400 exclusive stores in Brazil and 189 retail locations abroad. In Brazil, the flagship store Galeria Melissa São Paulo, located on Rua Oscar Freire, serves as a cultural and artistic landmark where fashion, art, and design come together to create unique experiences.