THE FLIP-FLOP COMEBACK: IPANEMA’S PHILIPPINE RETURN BRINGS JOY IN EVERY STRIDE
Flip-flops are back in fashion. Just in time, Ipanema, the lifestyle footwear brand from Brazil, returns to the Philippines with a refreshed collection.
Created in 2001, Ipanema is available in over 100 countries worldwide. Known for its colorful designs, playful prints, and easy-to-wear styles, it has become a staple that intertwines into different lifestyles. Brazil lives and breathes vibrance from its beaches and rhythms to its free-spirited culture. That same energy resonates with Filipinos, making Ipanema a reflection of comfort, style, and self-expression beyond just footwear.
In the Philippines, happiness often comes in little bursts: a first sip of halo-halo on a warm day, the salty breeze from a quick beach trip, or the ease of slipping into something comfortable. These moments mirror the spirit of Ipanema, aligning with the Filipino love for color, music, and the outdoors. Each pair resonates with today’s Filipina: a carefree island girl chasing sunsets, a vacation soul working in the city, a creative student balancing studies and hangouts, or a professional who knows how to mix work with play. Designed to move with her and add a touch of vibrance to her every day, Ipanema celebrates joy in every stride.
Always New. Always Ipanema.
Accessible and constantly evolving, Ipanema brings its signature flair back to the Philippines with flip-flops and sandals in expressive colors, playful prints, and tropical florals. Designed to be both practical and stylish, every pair works effortlessly for everyday wear, from weekend errands and casual hangouts to quick getaways and airport OOTDs.
The refreshed collection introduces lively shades and carefree patterns: soft lilacs with sunny yellows, blush pinks with metallic touches, and cool blues. Florals bloom across easy silhouettes, while tropical accents and layered colorways add an energy that moves from city strolls to weekend escapes. Alongside these updates, the comeback also features classic color staples, spanning from subtle, understated tones to bold, vibrant palettes.
As Ipanema returns to the Philippines, it offers a range as versatile as the Filipina herself, inviting her to mix, match, and move in comfort with every step.
Ipanema is now open in SM stores located at Megamall, Mall of Asia, San Lazaro, North EDSA, Sta. Mesa, Manila, and Dasmariñas. Coming soon also in SM stores at Grand Central, Bacoor, Clark, Pampanga, Cebu, Iloilo, Cagayan de Oro, Lanang, Seaside, Sta. Rosa, Bacolod, Cabanatuan, La Union, Zamboanga, and Baguio. Shop Ipanema online via www.ipanema.ph, Shopee, and Lazada. For more information, follow @ipanema.ph on Instagram and @IpanemaPhilippines on Facebook.