Wooshi Rolls into the Philippines, A New Concept Powered by SaladStop!
Wooshi officially launches in the Philippines as a new concept powered by SaladStop!, marking the brand’s first store outside Singapore. Opening at Central Square in Bonifacio Global City, within the existing SaladStop! store, Wooshi expands the space’s offering with a distinct new concept. Rooted in maki rolls and rice bowls, Wooshi brings a fresh, modern take on Japanese- inspired comfort food—reimagined with innovative flavour combinations, vibrant ingredients, and formats designed to be enjoyed on-the-go. Created for today’s fast- paced lifestyles, Wooshi’s offerings are made to fuel you throughout the day while keeping things fun, expressive, and full of personality.
Breaking the Rules, Rolling the Flavors
At the heart of the brand is “Sushi Set Free,” Wooshi’s guiding idea that treats rolls as a canvas for creativity. Every combination is shaped by real conversations and collaborations with friends, family, and colleagues, bringing together comforting tastes with unexpected twists. The menu is approachable, expressive, and designed to spark connection and conversation; no rules, no fuss, just food that fits how people actually live.
“Introducing Wooshi in the Philippines reflects how we continue to respond to today’s evolving food preferences,” shared Anton Huang, President of SSI Group, Inc. “Filipino consumers are looking for meals that are flavour-forward, flexible, and easy to fit into their daily routines.
Wooshi meets those expectations with a concept that is approachable, customisable, and designed for how people eat today.”
Complementing this creative spirit is Wooshi’s functional promise, “Power Up with Wooshi.” Its maki rolls and rice bowls are crafted to deliver satisfaction, nourishment, and convenience, quick meals that fit seamlessly into busy routines without compromising on flavor.
Rolls, Bowls, Snacks, and Drinks to Fuel Your Day
Maki rolls take center stage, with offerings such as Big Bang Tofu, combining grilled tofu, tempura enoki, toasted almonds, and creamy basil pesto, and Cali Crush with crab sticks, crunchy ebiko, avocado, and wasabi mayo. Heartier options include Pork N’ Roll with pork adobo, mango, and chicharon bagnet, as well as Seoul Sister with bulgogi beef, melted cheese, and kimchi. Premium selections like Tuna Turner, Salmon Sensei, and Dragon Hug round out the roll lineup.
Rice bowls continue the same flavor-forward approach, including Seoul Mate with bulgogi beef and yuzu teriyaki, Ebi Ever After with tempura ebi and ramen egg, and Sensei Unagi with grilled mushrooms and furikake. Snacks, desserts, and drinks keep the flavor rolling; easy to grab, fun to share, and ready whenever hunger strikes.
“Wooshi was created as a platform for creativity, experimentation, and fun—starting with maki rolls and rice bowls that can be enjoyed anytime, anywhere. We’re excited to bring Wooshi to the Philippines, a market with a strong appreciation for bold flavours, culture, and shared experiences. This is also a meaningful milestone for us—marking SaladStop!’s first international market outside Singapore, and soon, the first international Wooshi coming to life in Manila,” said Adrien Desbaillets, CEO of SaladStop! Group.
With its opening set for the end of Q1 2026, Wooshi sets the tone for what comes next: rolls without rules, bowls that fuel the day, and a concept that’s comfortable doing things differently.