Beauty Addict: Decoded
Rustan’s Beauty Addict celebrates 13 years of its iconic annual event with immersive experiences and exclusive rewards.
Beauty Addict: Decoded ushers in a new era of beauty. The annual event returns on September 13, 2025 at Rustan’s Makati with a bold, immersive celebration of the latest in skincare, makeup, and all things beauty.
Rustan’s Beauty Addict, the country’s most anticipated beauty event, celebrated its 13th year with Beauty Addict: Decoded—an immersive, future-forward experience that redefined beauty for today’s generation.
Held last September 13, 2025, at Rustan’s Makati, the event unfolded as more than just a gathering. It became a spectacular showcase of artistry, innovation, and luxury, where skincare, makeup, and beauty converged with creativity and technology. Guests were treated to exclusive rewards, cutting-edge experiences, and inspiring displays that cemented Beauty Addict’s legacy as an iconic annual tradition.
More than just a gathering, this year’s Rustan’s Beauty Addict Event unfolds a new chapter with a dazzling showcase of artistry and inspiration, blending the worlds of luxury, creativity and technology into a one-of-a-kind experience.
A Celebration of Beauty & Innovation
(L-R) Michael T. Huang, Senior Vice President for Store Development and Expansions, Rustan Commercial Corporation; Bienvenido "Donnie" Tantoco III, Chairman of the Board Rustan Commercial Corporation, SSI Group, Inc., Rustan Marketing Corporation; and Anton T. Huang, President and CEO of Rustan Commercial Corporation, SSI Group of Companies and Rustan Marketing Corporation
Rustan’s Beauty Source reimagines its iconic annual event with an atmosphere inspired by the sleek sophistication of neon circuits, holographic textures, and futuristic design elements—the space comes alive with striking design elements that echo the campaign’s central theme. Every corner of The Beauty Hall will be transformed into an immersive wonderland that brings the theme of decoding the future of beauty to life, inviting guests to explore how it evolves in this new era.
(L-R) Sam Sio, Advertising and PR Specialist, Rustan Commercial Corporation; Jackie Avecilla, Head of Marketing, Rustan Commercial Corporation; and Alexie Chavez, Advertising and PR Associate Manager, Rustan Commercial Corporation
(L-R) Max Collins; Nikki Huang, Management Trainee for SSI Group; and Nicole Morales
Max Collins
The journey begins as you step into a tech-inspired world, where dimensional lighting creates a striking, glowing portal that pulls you into a universe shaped by beauty, powered by science, and driven by innovation. Snap and share your moment at the tech-inspired photo zone designed to spotlight your best angles with clean lines, soft lighting, and reflective surfaces that will bring together modern design and aesthetics.
Nicole Morales
This year’s beats levels up as each Rustan’s store in Manila will feature its own entertainment allowing more patrons and Beauty Addict members to enjoy the same elevated experience and festive atmosphere throughout the celebration. Guests in Rustan’s Makati will be treated to upbeat music sets from DJ Xiro as he lights up with his signature sound; to keep the energy high and the beats fresh all night special guest KATDJ will deliver a thrilling blend of unforgettable beats and movement to keep guests dancing till late. Creating a vibrant party at Rustan’s Alabang is DJ Dimples while DJ Yanniquinn will keep the energy going at Rustan’s Shangri-La.
Nikki Huang
Beauty Addict: Decoded is not just a showcase of products, but a celebration of empowerment and discovery.
Unlock the Codes of Beauty
No celebration of Rustan’s Beauty Addict would be complete without the generous rewards and exclusive privileges that guests look forward to each year. Designed to surprise and delight, these special offers extend the event into an ongoing experience, rewarding loyal patrons and inviting new guests to discover the best of Rustan’s Beauty Source.
Available exclusively on September 13, shoppers are treated to exclusive, one-day-only rewards and offers up to 20% off from participating brands making the event even more exciting. The excitement begins with a special welcome gift that will help sculpt, soothe, and energize the skin with every glide— get a Rustan’s Beauty Addict Metal Gua Sha Face Tool and elevate your skincare ritual. The rewards start even earlier in the day with the Beauty Addict Exclusive: Beauty Blitz, where members who shop beauty items from 10:00 AM to 12:00 PM at Rustan’s Makati will receive a Gentle Express Facial voucher from Face Sculpt, making their morning shopping both exciting and indulgent. Early birds will get the Unlock ₱200 Early Promo, where shoppers from 10:00 AM to 12:00 PM will receive an exclusive ₱200 welcome voucher. Beauty Addict members throughout the entire day can also take advantage of the ₱1,000 OFF Stackable Discount with a minimum spend of ₱10,000 per transaction at Rustan’s Beauty Source—a reward that can be combined with the ₱200 voucher as well as ongoing brand offers for even greater savings. Online shoppers aren’t left out either, with a special event-day code BeautyAddictUnlocked1000 at Rustans.com, giving them access to the same indulgent discounts from wherever they are.
Adding to the excitement, Beauty Addict members are treated to exclusive experiences designed to make the celebration even more personal. Through the Build Your Own Beauty Kit activity, members who spend a minimum of ₱2,000 at Rustan's Beauty Source can take home a limited-edition Lippy pouch, filled with four minis of beauty items of their choice—allowing them to curate a kit of their favorite must-haves.
The celebration also shines a spotlight on Rustan’s Beauty Addict loyalty program, giving both new and existing members even more reasons to join the community. On event day, shoppers can enjoy a complimentary Beauty Addict membership with any purchase at Rustan’s Beauty Source, opening the door to a world of rewards. Purchases of ₱1,000 and above are made even more exciting with a x10 Beauty Addict points multiplier, instantly amplifying the value of every transaction. To complete the experience, shoppers are encouraged to download or update their details on the Rustan’s Beauty Addict Mobile App, where new members earn +100 Beauty Addict points upon accessing their account, while existing members who update their contact information also enjoy bonus points. These exclusive event-day benefits ensure that every step of the journey comes with added privileges.
Beyond the Launch: Beauty Decoded Continues
True to the tradition of Rustan’s Beauty Addict, the celebration extends well beyond a single night. More than a one-day spectacle, the event extends into a month-long festival where loyal patrons and new members will be able to enjoy exclusive promos and rewards both in-store and online at rustans.com.
From September 14 to 30, members are treated to an elevated shopping experience with a x5 Beauty Addict points multiplier, adding even more value to their purchases.
For those who wish to indulge further, Rustan’s rewards bigger spends with exclusive gifts-with-purchase. Beauty Addict members who accumulate a minimum purchase of ₱30,000 at Rustan’s Beauty Source from September 1 to October 31, 2025 will receive a pair of Audio-Technica wireless earbuds, merging beauty and innovation in true Beauty Decoded fashion. From September 1 to November 30, every ₱5,000 purchase earns Beauty Addict members an e-raffle entry to the Tokyo in Technicolor raffle. The grand prize is an unforgettable 4D3N stay for two in a five-star luxury hotel in Tokyo, complete with roundtrip Business Class flights courtesy of All Nippon Airways. The second prize is a ₱100,000 shopping spree at Rustan’s Beauty Source, while the third prize includes a Shark FlexStyle Full Package (HD440SL) and a Meta Quest 3 (512GB).
Shoppers online are equally rewarded with free delivery every weekend of September through the Beauty Delivered Free offer, making it easier than ever to indulge from the comfort of home. Finally, guests who shop in-store are invited to personalize their finds with the Custom Beauty On Us service, offered on September 13 at Rustan’s Makati and September 27 at Rustan’s Alabang, where purchases made throughout the month can be elevated with complimentary customization.
See you at Rustan’s Beauty Addict: Beauty Decoded!
Get ready to immerse yourself in an experience like no other! Join the adventure by registering at http://bit.ly/BeautyAddictEventDecoded
Special thanks to participating brands:
Beauty Partners: SharkNinja, Face Sculpt, Belo Medical Group, Eco Jardin Philippines, and Emphasis Salon
Makeup: Stila Cosmetics and NARS
Hair: Phyto
Fashion & Accessories brands: Maje, Natori, Sandro, Calvin Klein, and Adolfo Dominguez
Additional support from other brands including All Nippon Airways and Philippine Wine Merchants
Stay connected! Follow @RustansBeautySource on Facebook, Instagram, and TikTok for all the latest announcements. You may also visit the official website at https://rustans-thebeautysource.com/ or join the RBS Viber Community bit.ly/RTBSonViber to get live updates.