MEET PRETTY SMART, A NEW MAKEUP BRAND AT BEAUTY BAR
Beauty Bar welcomes a new addition to its curated selection of global beauty brands with the launch of Pretty Smart, a women-owned, USA-based makeup line redefining what luxury can look and feel like today. Founded and developed by a team of industry-experienced women, Pretty Smart was created on a simple but powerful idea: high-quality, trend-inspired makeup should be accessible and enjoyable to every beauty lover.
Pretty Smart breaks down barriers to traditional prestige cosmetics by offering a full range of vegan, cruelty-free products for eyes, lips, cheeks, and complexion. The collection, now available in Beauty Bar stores, debuts a variety of product categories and shade variations.
Formulated without talc, parabens, phthalates, polytetrafluoroethylenes, sodium lauryl sulfates, and sodium laureth sulfates, and enriched with ingredients such as coconut alkanes, organic jojoba seed oil, and carnauba wax, Pretty Smart products combine skin-loving care with everyday wearability. The result is makeup that is as functional as it is expressive, encouraging experimentation, play, and the freedom to discover signature looks.
Pretty Smart Must-Haves
I’m Dreaming Liquid Blush: A lightweight yet boldly pigmented blush infused with coconut alkanes for a soft, skin-smoothing feel. Its sleek doe-foot applicator allows effortless layering, from subtle glow to statement flush.
You’ve Got Brow Gel: A tinted (or clear) brow essential formulated with Vitamin B5, designed for easy shaping and comfortable, all-day wear.
Faux My God! Lip Plumper: A high-shine lip enhancer that delivers visible plumpness without discomfort, enriched with organic jojoba and avocado oils for silky softness in six swoon-worthy shades.
A+ Matte Liquid Lipstick: A richly pigmented, long-lasting matte formula that feels soft for hours—no cracking, smudging, or tightness.
Talc-Free Bronzer Powder: An ultra-blendable bronzer enriched with carnauba wax for smooth application and a natural, sun-kissed glow.
All-in-One Face Palette: A versatile complexion palette combining blush, bronzer, highlighter, and finishing powder in curated trios designed for effortless, full-face radiance.
Pretty Smart champions the belief that everyone deserves makeup that feels luxurious in performance yet realistic in price, allowing beauty lovers to explore trends, refine routines, and express individuality without compromise.