Hamleys Signals Major Philippines Expansion With Spectacular New Retail Format In Manila’s Premier Lifestyle District
New flagship creates a world-class destination for play, joy, and family fun.
Manila – May 30, 2026 – Hamleys, the world's finest and best-loved toy store, has opened a spectacular 530 sqm flagship at Bonifacio High Street, Taguig in Manila. This second store further strengthens Hamleys' relationship with the SSI Group in the Philippines.
Located in Bonifacio Global City's (BGC) premier 240-hectare lifestyle and business district, which sees over 120,000 visitors daily, this new destination builds on Hamleys' presence in the Philippines and marks another strong step in building Hamleys' key presence in high footfall locations around the world, since the successful Manila debut in 2014.
This latest Hamleys store and its iconic red and white world of wonder, home to over 15,000 toys, promises to redefine magical family experiences in the region. It is designed to delight families, tourists, and children of all ages, offering immersive experience zones, unforgettable character interactions, and high-energy play that make every visit feel like a celebration.
The store features exclusive hero zones like Ralleyz, a fast-paced RC racetrack experience; a LEGO Playlab; an immersive red London double-decker bus installation; and the experiential Barbie Zone - a children's boutique and salon with beauty, nails, and DIY accessory stations for stylish mini creators to try out different looks. Every corner invites imaginations to run free, across hundreds of beloved brands. And as with every Hamleys store around the world, shoppers will be greeted by iconic Hamleys characters - including Hamley and Hattie Bear, the toy soldier, the circus ringmaster and the rag doll - sparking instant joy and fuelling creativity.
“The Philippines has always embraced Hamleys with so much love and this new flagship at BGC reflects that relationship growing stronger. As our second store here, it is a proud moment for us - Manila’s vibrant and dynamic spirit, its energy and the families that fill it every day, make it the perfect home for Hamleys as we continue our mission to spread the magic of play around the world.” – Hamleys Spokesperson
“Hamleys has been a cherished destination for families in the Philippines since its arrival in 2014. This new flagship store marks an exciting milestone as we continue to elevate the experience, bringing together the brand’s heritage of wonder with Filipinos’ appreciation for joyful family experiences.” – Anthony T. Huang, CEO and President of SSI Group, Inc.
Opening day celebrations bring high-energy fun to BGC with a lively character parade, exclusive giveaways, face painting, music performances and character meet-and-greets; it promises to be a grand launch filled with laughter, colour, and lasting memories.
Visit facebook.com/HamleysPhilippines or follow @hamleysphilippines and @ssilifeph on Instagram for more information