Colgate Unveils Next-Level K-Beauty Hack with Optic White Purple Toothpaste & Serum
The much-awaited launch of Colgate’s Optic White Purple Serum successfully introduced Filipinos to the next evolution of K-Beauty — oral beauty. Guests experienced first-hand how Colgate continues to elevate everyday routines by unlocking the power of a radiant smile.
One of Korea’s biggest stars, IU, served as the inspiration behind the campaign. With a career spanning 17 years, she remains admired for her youthful glow and timeless charm. According to Colgate, one of her beauty secrets is maintaining a bright, natural smile — something now made possible with Colgate Optic White Purple Toothpaste and Serum.
Why purple?
Through the science of color correction, purple brighteners neutralize yellow tones on teeth, instantly creating the appearance of a whiter smile. Colgate’s Purple Serum is formulated with 50x more concentration of Purple Brighteners than the toothpaste, making it an on-the-go solution for those confidence-boosting moments — from first dates to big interviews.
Simple steps, radiant results:
Brush with Colgate Optic White Purple Toothpaste
Boost with Colgate Optic White Purple Serum
Embrace the glow-up and the power of your smile
The event highlighted how beauty goes beyond skincare and makeup. A smile, after all, connects people, builds confidence, and leaves lasting impressions.
Colgate’s Purple Toothpaste, launched in March 2024, has already gone viral and earned multiple beauty awards. With the addition of the Purple Serum, Colgate cements its place at the forefront of K-Beauty-inspired oral care.
Colgate Optic White Purple Toothpaste and Serum are now available nationwide in leading groceries and beauty stores.
Stay updated on Colgate’s latest oral beauty innovations:
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