F&C JEWELRY OPENS NEW FLAGSHIP AT GLORIETTA, EMBRACING A NEW ERA OF FINE JEWELRY
A Filipino jewelry house enters its next chapter—inviting a new generation to wear fine jewelry their own way
After more than five decades of being part of Filipino lives, F&C Jewelry opens the doors to its new flagship at Ayala Malls Glorietta—a new expression of a brand that began in Iloilo in 1973 and grew to become one of the country’s leading names in fine jewelry.
But this opening is less about looking back than moving forward.
At the heart of the new F&C is a simple idea: fine jewelry should feel personal.
It can mark a milestone, but it doesn’t need to wait for one. It can be a keepsake, a quiet signature, a conversation piece, or simply something chosen because it feels unmistakably you.
A refined pairing of gold and diamonds on bangle, earrings, and necklace by F&C Jewelry
Escape the Ordinary
The new flagship invites guests to rethink the traditional rules of fine jewelry.
Mix gold with diamonds. Layer something inherited with something new. Wear pearls with a white shirt. Stack pieces that were never meant to match. Take what is classic and make it entirely your own.
Because style becomes more interesting when it tells a story.
F&C’s collections bring together gold, diamonds, pearls and colored gemstones in pieces ranging from quietly refined to confidently expressive—designed not merely to be kept, but styled, lived in and remembered.
A study in color, craftsmanship, and precious stones by F&C Jewelry
Jewelry With a Life Beyond the Moment
In a world of things made to be replaced, fine jewelry offers something increasingly meaningful: beauty with permanence.
Made from precious materials with enduring intrinsic value, an F&C piece can be worn today, restyled tomorrow, kept for years and eventually passed on. It is a personal indulgence with a life beyond the purchase—a fine investment you can actually wear.
And F&C believes good fine jewelry should offer good value: genuine materials, thoughtful design and craftsmanship at prices that allow more people to begin—and continue—building a jewelry collection of their own.
Gold and diamonds, crafted into timeless pieces by F&C Jewelry
From Iloilo to the Philippines. From Heritage to What Comes Next.
Founded in Iloilo in 1973 by Marcelino Jr. and Susan Florete, F&C’s story is distinctly Filipino: an entrepreneurial family business that grew from its provincial roots into a national jewelry house with more than 70 locations across the country.
Today, the next generation of the Florete family continues that story. Sisters Marissa and Marjorie, both trained at the Gemological Institute of America, bring a more contemporary eye to the house while preserving the knowledge, trust and craftsmanship built over generations.
Its new Glorietta flagship represents that evolution: Filipino at heart, global in outlook, and designed for the way people live and express themselves today.
More than a new store, it is an invitation.
Come in. Try something unexpected. Mix old with new. Find a piece that says something about you—or perhaps becomes part of your story.
Because the jewelry that matters most isn’t simply owned.
It’s lived in.
F&C Jewelry – Fine Jewelry Meant to Be Lived In.
F&C Jewelry is available nationwide and at its new flagship at Ayala Malls Glorietta.
Follow @fncjewelry on Instagram or vist https://www.fncjewelry.com/.